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In 1978, pro surfer Michael Tomson and Joel Cooper launched Gotcha, selling swim trunks from a garage in Laguna Beach, California. By 1982, Gotcha was a household name to surfers around the world.

Gotcha became an industry leader by staying ahead of the curve. In the early ‘80s they introduced Bermuda-style long shorts to a market that hadn’t seen the look in over two decades. They were the first brand to introduce year-round “surf lifestyle” apparel, developing the collection into jeans, jackets and accessories. Always riding the edge and designed to provoke, Gotcha ads and catalogs garnered dozens of awards and commendations, and the Fishman logo became a pop culture icon.

Gotcha beach

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